How to Win Your Customers' Hearts - by Reading Their Minds
What if you could consistently...
Grab and hold your customer's full attention because you'll know how to articulate his most deeply held desires, aspiration and fears; even better than he can himself
Never again worry about what to say in order to convince someone that your product or service is exactly what they need?
Always be be calm and confident, making yourself attractive and an object of intense interest?
Customers will start talking about how your company "gets it." And so customers will recommend you more to each other.
You'll learn all this and more in my video training on How to Win Your Customers' Hearts - by Reading Their Minds. You'll see:
A demonstration of what it looks like to read your customer's mind side-by-side with what most companies do.
The three primary reasons company's fail to win their customers' hearts
My popular "Cottage Cheese and Cream Cheese" case study demonstrating how market research can imperil your marketing
Three focus areas for customer "mind reading"
A fill-in-the-blank handout
Mp3 audio-only download of the entire seminar
Q&A: This was recorded in front of a live audience of entrepreneurs, so you get to hear answers to questions of people like you
Your questions answered. Below the video there is a comments section where I'll answer any questions you may have
Very, very few companies know how to talk about what they do in a way that gets customers to say "sign me up!"
When you see the underlying structures; when you strike at the root, it's faster and easier.
Some comments from those who've already seen the video:
This is helping tremendously as I work on our advertising messages for the next few months. I have to keep pausing the videos to take notes. Fantastic, wondeful clear approach- thank you Dov! -- Miriam Druyan
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I really liked the "Company A" vs "Company B" demonstration. Listening to Company A, it didn't sound like an outrageously bad presentation; that's just the way most people do business – they talk all about themselves and how good they are, and extrapolate out that they'll be good for you.
When you gave the Company B pitch, though, it was like, "Who switched the lights on?!" I had an "AHA!" moment there, and suddenly wished that everyone I did business with would come with that kind of attitude. (In fact, this stuff is equally applicable to personal relationships too!)
It may be that you are looking to create a profitable relationship with the potential customer, but to create a really great relationship, you have to put yourself in the customer's shoes, feel his pain, and show him that you really do know what *he* needs.
Brilliant contrast, there, Dov – you really made the point well! -- Shaul Behr
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As you watch, if you have any questions, post them in the comments section under the videos and I'll answer you ASAP.